The ride-hailing company’s larger Toronto office will be its second-biggest in North America after San Francisco. Lyft said it hopes to draw on the city’s tech talent base, but did not address The Logic’s questions about how much it would be spending on the new office or exact hiring figures. (The Logic)

Talking point: Canada’s biggest city has long been a test lab for Lyft competitor Uber’s new product ideas, and now rivals are tapping into Torontonians’ willingness to try anything to escape traffic gridlock. Ride-hailing apps Hopp and Hovr also launched in the Toronto area over the past two years. Lyft said the Toronto office will act as a home base for a variety of teams across the company, including product, operations and marketing. It is already recruiting PhDs to design driver-incentive algorithms and data scientists focused on digitally mapping the city, among dozens of other roles.