In 2020, Lululemon made a play for a piece of the booming connected-fitness market with its first ever acquisition, Mirror, for US$500 million. After funneling unprecedented funds into marketing the new product and offering heavy discounts, Mirror failed to come close to Lululemon’s sales expectations or help expand Lululemon’s digital business. What happened?
Read Aleksandra Sagan’s full report.
On June 23, The Logic‘s executive editor April Fong was joined by Sagan to dive further into her coverage on Lululemon’s foray into the digital fitness and experience arena.
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