Plusgrade, which provides services to travel companies to increase their revenue, will acquire Points for a 45 per cent premium over its May 6 closing price on the Toronto Stock Exchange. (The Logic)
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Plusgrade, which provides services to travel companies to increase their revenue, will acquire Points for a 45 per cent premium over its May 6 closing price on the Toronto Stock Exchange. (The Logic)
Talking point: Ken Harris, Plusgrade’s founder and CEO, said in a statement on Monday that the combination of the two firms will allow Plusgrade to offer a better product for its travel industry partners, as well as for travellers. Toronto-based Points was founded in 2000 as a business for supporting companies’ customer loyalty programs, and it is listed both on the TSX and the Nasdaq. Some of Plusgrade’s revenue-optimization products for travel companies include software for airlines that target potential customers to offer upgrades, and a feature that allows air passengers to block off adjacent seats prior to their flights.
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