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Briefing

AppDirect acquires Broker Online Exchange in US$85M deal

BOX will remain a separate unit of its San Francisco-headquartered acquirer, but the two will connect their software platforms, said Andy Ellerhorst, AppDirect vice-president of corporate development. Suffern, N.Y.-based BOX’s 40-plus staff will all join AppDirect’s workforce of over 1,000. (The Logic)

Briefing

AppDirect acquires Broker Online Exchange in US$85M deal

By Murad Hemmadi
Jun 4, 2025
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BOX will remain a separate unit of its San Francisco-headquartered acquirer, but the two will connect their software platforms, said Andy Ellerhorst, AppDirect vice-president of corporate development. Suffern, N.Y.-based BOX’s 40-plus staff will all join AppDirect’s workforce of over 1,000. (The Logic)

Talking point: Brokers working for businesses like residential building owners and industrial facilities use BOX’s platform to source power from utilities. The acquisition brings AppDirect into the energy market. Co-founded by Canadians Nicolas Desmarais and Daniel Saks, the company offers software that tech firms use to sell services to clients, and that businesses use to buy those services. AppDirect, which has a sizable Montreal office, has raised more than US$500 million in equity financing to date, Ellerhorst said. Backers include Inovia Capital, Caisse de dépôt et placement du Québec, and Kensington Capital Partners.

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