Skip to content

Canada's Business and Tech Newsroom

  • Professional Subscription
  • Partnerships & Advertising
  • Licensing & Syndication
Log In Subscribe
Welcome,
  • My Account
  • Log Out
  • Business
  • Tech
  • National
  • The Big Read
  • Briefings
  • Commentary
Search
Log In Subscribe
Welcome,
  • My Account
  • Log Out
Subscriber Survey

Companies should weigh in on social, political issues publicly, subscribers say

Companies should take a public stance and not stay silent on discussions about social or political issues, The Logic’s latest subscriber survey has found. 

Subscriber Survey

Companies should weigh in on social, political issues publicly, subscribers say

By Caroline Mercer
Shopify’s Ottawa office. Photo: Shopify
Jun 4, 2021
A A
A Small A Medium A Large
Share

Gift

Share

Companies should take a public stance and not stay silent on discussions about social or political issues, The Logic’s latest subscriber survey has found. 

Fifty-six per cent of subscribers agreed that companies should weigh in. Thirty-eight per cent somewhat agreed, and 18 per cent strongly agreed. Thirty-two per cent disagreed, while 13 per cent said they didn’t know.

“Companies should take a firm stand on issues of equity, diversity and inclusion. We spend much of our time in the workplace and it’s important for employees to understand where their company stands on these issues,” one subscriber wrote.

Methodology

The Logic emailed subscribers a private link to an online survey on May 28, and the survey closed May 31. Respondents’ identities were kept anonymous and duplicates were removed as needed. Subscribers were asked whether they agree with the following statement: “Companies should weigh in on social or political issues publicly.” Their choices were: “Strongly disagree,” “Somewhat disagree,” “Neither disagree nor agree,” “Somewhat agree,” “Strongly agree,” “I don’t know.” They were also asked whether they agree with the following statement: “Companies should restrict internal employee discussions on social or political issues.” Their choices were: “Strongly disagree,” “Somewhat disagree,” “Neither disagree nor agree,” “Somewhat agree,” “Strongly agree,” “I don’t know.”

Many companies, including tech firms, have been grappling with how to manage internal employee debates. Last summer, amid protests following a Minneapolis police officer’s murder of George Floyd, Shopify CEO Tobi Lütke told managers that the e-commerce company “cannot solve every societal problem,” must focus on core business objectives and avoid “endless Slack trolling, victimhood thinking, us-vs-them divisiveness, and zero-sum thinking.” 

Coinbase, Basecamp, Facebook and Google have also discouraged or restricted internal social and political discussions, citing a desire to ensure their workplaces are productive and respectful.

But many of The Logic’s subscribers say companies can’t simply opt out, given their substantial economic and social power. “Pretending that business is separate from the society it operates in is naive at best,” one subscriber wrote. 

Another subscriber said that refusing to participate in discussions still sends a signal. “To opt out says as much as anything,” they said.

Several subscribers pointed out that many firms already wade into social and political matters when they mention environmental, social and corporate governance, or diversity in hiring or marketing materials. One subscriber said this shift to purpose-driven organizations has “a downstream effect.” 

“Leaders cannot pay lip service to diversity within their staff but then not speak out against oppression,” another respondent said.

Many subscribers said they felt that a company’s decision to engage in such discussions depends on the specifics of the issue, whether it’s relevant to the business, or how it affects their employees or customers. 

Some respondents who said it’s not appropriate for companies to engage were concerned about distractions from a business’s core mandate and the risk of misusing company resources. “Companies have a fiduciary duty to their shareholders first before other stakeholders,” one said.

Some subscribers questioned whether it’s worth listening to companies that choose to speak out. “We just have to hear them with a grain of salt, since whatever message they provide, it’s going to be skewed to their business interests,” one respondent wrote.

The Logic also asked subscribers whether companies should restrict internal employee discussions on social and political issues. Sixty-two per cent disagreed with that tactic. Thirty-nine per cent strongly disagreed, and 23 per cent somewhat disagreed, while 28 per cent agreed that those conversations should be limited while at work.

Gift the full article

“There are complex issues that deeply affect employees that need to be part of the open conversation,” one subscriber wrote.

While the majority of  respondents were against an outright ban, some said that discussions may need to be limited if they are disruptive or disrespectful. 

Another subscriber wrote that it makes business sense to allow them: “Companies who listen to their employees are likely better in tune with their customers.” 

One respondent said that attempts to limit social and political discussions are biased.

“These rules are never applied evenly—inevitably what straight white men want to talk about isn’t political, but a woman of colour asking to be treated with respect is ‘not workplace-appropriate.’”

#Basecamp #Coinbase #Facebook #Google #Shopify #Subscriber Survey

Sponsored Content

How to shift your workforce from AI experimentation to adoption

By Jessica Aftimus Rosa

The real-world economic offshoots of sovereign AI

By Deborah Aarts
Illustration of a plane flying above a mailbox

Increasing healthcare access across Canada

By Deborah Aarts
Paid promotional content

Loading...

Thanks for sharing!

You have shared 5 articles this month and reached the maximum amount of shares available.

Close
This account has reached its share limit.

If you would like to purchase a sharing license please contact The Logic support at [email protected].

Close
Want to share this article?

Upgrade to all-access now

Close
Gift the full article!

You have gifted 0 article(s) this month and have 5 remaining.

Copy link and gift
Copy Link
Email to a friend
Send Email
Gift on Social Media

Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.

Photo: Shopify

Most Popular This Week

Two individuals stand facing each other inside a lit-up installation inside a bust room. Both people are holding smartphones.
News

The Maple 8’s Canadian pledges may do little for startups and scaleups

By Catherine McIntyre
Close up of Mark Carney in a black suit against a black backdrop, looking over his shoulder with an eyebrow raised.
News

Ottawa tries to deliver on Carney’s promise to build faster

By David Reevely
News

Canada’s landmark ESG case heads to a final decision

By Anita Balakrishnan
Prime Minister Mark Carney, wearing a dark suit and tie, stands at a wooden podium in a dark room. The silhouettes of audience members are visible in the foreground. In the background, there is a backdrop depicting a cloudy sky and mountains.
News

Carney wants $1T to flow into Canada. Small projects are still struggling to get financing

By Chaimae Chouiekh

In-depth, agenda-setting reporting

Great journalism delivered straight to your inbox.

A shot of Dominic Barton taken from behind, with his face in profile as he looks to his right. He is in a hearing room with two large video-projection screens on the wall before him.
News

Dominic Barton’s next big job for Canada? Bringing home the money

By Joanna Smith

Briefing

AI agents failed in bid to hack Library and Archives Canada

By Murad Hemmadi   |   Oct 1, 2026 | 12:14 PM ET

Parliamentary Budget Office puts Alto rail construction costs at $75B to $113B

By David Reevely   |   Oct 1, 2026 | 11:42 AM ET

BMO, CIBC join cross-border blockchain experiment Project Agorá

By Claire Brownell   |   Sep 29, 2026

Best business newsletter in Canada

Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

Exclusive events

See the bigger picture with reporters and industry experts in subscriber-exclusive events.

Membership in The Logic Council

Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

Recent Popular Stories

The Big Read

Cameco’s high-stakes bid to be Canada’s next nuclear champion

By Joanna Smith   |   Sep 23, 2026
A shot looking down the length of a tunnel with conduits along its sides and railroad-style tracks on its floor. There are two workers in the distance wearing hardhats and headlights and walking toward the camera.
News

Ottawa tries to deliver on Carney’s promise to build faster

By David Reevely   |   Sep 28, 2026
Close up of Mark Carney in a black suit against a black backdrop, looking over his shoulder with an eyebrow raised.
News

The Maple 8’s Canadian pledges may do little for startups and scaleups

By Catherine McIntyre   |   Sep 29, 2026
Two individuals stand facing each other inside a lit-up installation inside a bust room. Both people are holding smartphones.
News

Canada’s landmark ESG case heads to a final decision

By Anita Balakrishnan   |   Sep 25, 2026
News

Canada dodged the money-laundering ‘grey list’—but banks remain a weak spot

By Claire Brownell   |   Sep 29, 2026
A silhouetted person walks amid a row of buildings.
News

Carney wants $1T to flow into Canada. Small projects are still struggling to get financing

By Chaimae Chouiekh   |   Sep 25, 2026
Prime Minister Mark Carney, wearing a dark suit and tie, stands at a wooden podium in a dark room. The silhouettes of audience members are visible in the foreground. In the background, there is a backdrop depicting a cloudy sky and mountains.

Canada's most influential executives and policymakers are reading The Logic

  • CPP Investments
  • Sun Life Financial
  • C100
  • Amazon
  • Telus
  • Mastercard
  • bdc
  • Shopify
  • Rogers
  • RBC
  • General Motors
  • MaRS
  • Government of Canada
  • Uber
  • Loblaw Companies Limited
logic-logo

Canada's Business and Tech Newsroom

100% human-crafted journalism

Newsroom

  • News Tips
  • AI Policy
  • Editorial Disclosures
  • Story Pitches

Company

  • About Us
  • Terms of Service
  • Privacy Statement
  • Corporate Information

Contact

  • Contact Us
  • Advertise
  • FAQs
  • Work at The Logic

© 2026 The Logic Inc. All Rights Reserved.

Trusted by leaders

Error

Account creation failed.

Please email us at [email protected].

Create Account

[wppb-register form_name=”cozmo-registration-form-for-modal”]

I do have an account
Login

The username or email you provided does not exist. Please try again.

or

[wppb-login]

I don’t have an account