The Ski-Doo and Sea-Doo maker plans to use the investment over the next five years as it seeks to offer electric versions of each of its product lines. (The Logic)
The Ski-Doo and Sea-Doo maker plans to use the investment over the next five years as it seeks to offer electric versions of each of its product lines. (The Logic)
The Ski-Doo and Sea-Doo maker plans to use the investment over the next five years as it seeks to offer electric versions of each of its product lines. (The Logic)
Talking point: The company said it plans to develop its Rotax electric powerpack technology and expand its team in Austria, while also creating an EV development centre in its hometown of Valcourt, Que. “We have always said electrification was not a question of ‘if’ but a question of ‘when,’” said José Boisjoli, BRP’s president and CEO, in a release. Its electric push comes as it faces more competition from upstarts like Montreal-based Taiga Motors, which plans to list on the Toronto Stock Exchange through a Canaccord Genuity SPAC in April. BRP also reported today that its fourth-quarter profit more than doubled compared with a year ago, fuelled by higher demand for recreational vehicles throughout the pandemic.
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