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Detroit-style dealmaking draws Canadians to auto show

Dealmakers are taking advantage of a scaled-down Detroit auto show. 

Invest WindsorEssex, the economic-development organization for the southern Ontario auto hub that borders Detroit, spent the week recruiting suppliers in Detroit for a new EV battery plant being built in the Windsor area.

The smaller footprint at this year’s auto show, the first since January, 2019, made it easier to make connections.  

“I wasn’t travelling from one major hall to the next; I could go right to a booth that I could see and have those conversations,” said Matthew Johnson, executive director of mobility partnerships and innovation for Invest WindsorEssex.

“We went there with a very targeted list of startups. …. We met with them one on one.”  

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