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Ottawa plans up to $10 million for COVID Alert public awareness campaign

The federal government will spend up to $10 million on a public awareness campaign to boost downloads of the COVID Alert exposure-notification app, while Apple and Google are also planning to promote the app for free, according to Digital Government Minister Joyce Murray.  

Although COVID Alert is available for download across the country, Ontario’s health system is currently the only one issuing the one-time codes necessary to generate alerts. “We expect that all the provinces and territories will be part of this in due course,” said Murray in an interview with The Logic.

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