Former Rogers and Shaw executive Paul McAleese is the chief executive of newly announced SmartLess Mobile, which is backed by Thomvest Asset Management, an investment vehicle of Canada’s Thomson family. It’s an extension of the podcast hosted by actors Jason Bateman, Sean Hayes and Toronto-born Will Arnett, which began as a COVID-era project and turned into a mini-empire worth more than US$100 million to SiriusXM. (The Logic)
Talking point: SmartLess Mobile has no plans to serve Canada, its Toronto-based chief brand officer Jeni McAleese told The Logic. Mobile virtual network operators (MVNOs) like SmartLess Mobile piggyback on larger companies’ infrastructure; noted Canadian investor, pitchman and SmartLess guest Ryan Reynolds parlayed a stake in U.S.-based MVNO Mint Mobile into a reported US$300-million payout when T-Mobile bought it in 2023. SmartLess Mobile will use T-Mobile’s network.