Existing internet customers can get talk and text plans at no additional cost, with $45 a month for unlimited data. Shaw is opening 12 stores in the provinces to help sell the plans. (The Logic)
Talking point: This is an attempt to win back customers from Telus, its major competitor in Western Canada. “For the last number of years we’ve felt that our market share was inadequate, and it’s our expectation now that we will use Shaw Mobile to help reset that to more like a 50-50 share,” said Shaw president Paul McAleese. This is also a significant expansion by Shaw into the cellphone market. The firm owns Freedom Mobile, which has nearly 1.8 million customers, though most of those are in Ontario. Shaw isn’t planning to expand this new service outside of Alberta and B.C. for now.