The multinational professional services firm said it will also become the largest current user of ChatGPT Enterprise, a version of the generative tool with corporate-level security and controls. Neither company disclosed terms of the deal. (The Logic)

Talking point: OpenAI and competitors expect significant revenue from selling businesses the ability to generate text, images, video and code with the models the tech firms have assembled at considerable expense. The PwC tie-up puts ChatGPT’s enterprise version in front of the thousands of firms serviced by its new partner’s consulting arm, without having to build its own sales force. PwC’s U.S. and U.K. arms will also use the product themselves in their operations and accountancy work. Toronto-based Cohere is working with two other professional services giants, McKinsey and Accenture.