The Toronto-based proptech firm said the deal closed in late July and was led by its existing investors, including Parker89 and Bain Capital. (The Logic)
The Toronto-based proptech firm said the deal closed in late July and was led by its existing investors, including Parker89 and Bain Capital. (The Logic)
The Toronto-based proptech firm said the deal closed in late July and was led by its existing investors, including Parker89 and Bain Capital. (The Logic)
Talking point: Properly helps homeowners buy a property before selling theirs. It promises to buy the customer’s home itself should it not sell once listed. The firm has raised $192 million to date, including a $44-million Series B in July 2021, $100 million in credit financing in 2020 and a $12-million Series A in 2019. It will use the new cash to invest in technology as well as new products and services. In the past year, it launched an in-house mortgage brokerage and in February, it expanded its services to parts of B.C. Since then, economic uncertainty including rising interest rates have cooled both the housing market and venture-capital investment. While it hasn’t had to make mass layoffs, some of Properly’s “strategic priorities have shifted,” the company told The Logic, and it cut “a very small number of” staff earlier this summer, though it did not specify how many. It remains optimistic about its business though, saying its offering applies to shifting or uncertain housing markets.It remains optimistic about its business though, saying its offering applies to shifting or uncertain housing markets.
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