The Vancouver-based luggage and apparel company’s 1,900 square-foot location “marks the start of an exciting new journey for us,” said co-founder and CEO Victor Tam in a statement. Monos said it plans to open additional stores beyond British Columbia in the next several years, but did not provide details on where. (The Logic)
Talking point: Founded in 2018, the direct-to-consumer brand closed an oversubscribed US$30-million Series B led by Venn Growth Partners last year. Clearco co-founder Michele Romanow and Strand Equity also participated in the round. Monos had planned to use the funds to develop new products, hire more staff and expand to new sales channels. It raised a US$10-million Series A earlier that year, led by the same investor, according to PitchBook. Brands that started online are increasingly turning to brick-and-mortar locations to give customers an opportunity to interact with products in person.