The Vancouver-based social media management platform’s caption writer is powered by the GPT-3 API and uses keyword suggestions to provide up to three captions for creators to choose from. It also considers language used in prior posts to keep captions on brand. (The Logic)

Talking point: “This is really just the beginning,” chief technology officer Ian Mackinnon said in a press release. The company plans to make the caption writer available on other social media platforms in the future. Later has already used AI to help users find hashtags and the best time to schedule posts. Its newest tool was built with the same technology behind ChatGPT, which has sparked more interest in generative AI technology. Since ChatGPT’s launch, Microsoft has used the technology for a Bing AI chatbot—though it has had to limit users’ interactions with it after reports of some disturbing conversations. Meanwhile, Google recently released a competitor dubbed Bard.