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Briefing

Dapper Labs acquires Brud, launches DAO business unit

The Vancouver-based startup, recently valued at US$7.6 billion and best known for NBA Top Shot, plans to release tools to allow creators to create decentralized autonomous organizations on its Flow blockchain. Brud co-founder and CEO Trevor McFedries, founder of the prominent social DAO Friends with Benefits and mastermind behind computer-generated social media influencer Lil Miquela, will lead the new business unit, called Dapper Collectives. (Decrypt)

Briefing

Dapper Labs acquires Brud, launches DAO business unit

By Claire Brownell
Oct 4, 2021
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The Vancouver-based startup, recently valued at US$7.6 billion and best known for NBA Top Shot, plans to release tools to allow creators to create decentralized autonomous organizations on its Flow blockchain. Brud co-founder and CEO Trevor McFedries, founder of the prominent social DAO Friends with Benefits and mastermind behind computer-generated social media influencer Lil Miquela, will lead the new business unit, called Dapper Collectives. (Decrypt)

Talking point: Members of a DAO take ownership stakes in the form of tokens and make decisions about spending that execute automatically based on code. DAOs are growing in size and influence, but are mostly the domain of people with technical know-how who are already involved in crypto. In a blog post, Dapper chief executive Roham Gharegozlou said the company was impressed by the Brud team’s work on the metaverse, an amorphous vision of connected virtual worlds. Dapper aims to bring mainstream consumer appeal to DAOs and the metaverse, similar to what NBA Top Shot did for NFTs.

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