The Bell Media-owned streaming platform said it would announce prices and other details when the plans become available this summer. Bell Media declined to answer The Logic’s questions about the offerings, including whether users would have access to the full Crave catalog. Spokesperson Mary Costa said in a statement that they will offer “unbeatable choice and value.” (The Logic)
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The Bell Media-owned streaming platform said it would announce prices and other details when the plans become available this summer. Bell Media declined to answer The Logic’s questions about the offerings, including whether users would have access to the full Crave catalog. Spokesperson Mary Costa said in a statement that they will offer “unbeatable choice and value.” (The Logic)
Talking point: The plans will align Crave “with current industry standards,” Karine Moses, senior vice president of content and news, said in a statement. Streaming platforms are increasingly turning to ads to boost profits. Netflix launched its Basic with Ads offering in 12 countries, including Canada, in October. It recently revealed the service has almost five million monthly active users. CBC started a 24/7 ad-supported streaming channel in November and announced plans last week to launch two more this fall. Meanwhile, Amazon is planning a similar offering for its Prime Video service, sources told The Wall Street Journal.
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