The luxury winter-wear maker’s Canada Goose Generations allows people to resell or buy used Canada Goose gear through an in-house platform rather than on third-party sites. It first launched in the U.S. in late January with a goal of expanding to Canada later this year. (The Logic)
Talking point: People can mail their eligible used Canada Goose clothing, which includes parkas and vests, and receive a gift card based on the item’s quality. The program is powered by Trove, a California-based firm, that provides re-commerce solutions to brands. As the resale market has grown, major clothing retailers, including Lululemon, have started facilitating second-hand sales of their products for customers in-house. The companies secure an additional revenue stream while reaching their sustainability targets, and shoppers can thrift with less risk of counterfeit products, among other benefits.