The round, led by Framework Venture Partners and BDC Capital’s Industrial Innovation Venture Fund, includes $2.5 million of debt. Six returning angel investors also participated. The Quebec City-based food-service analytics startup said it will use the funds to expand into new regions and market segments. (The Logic)
Talking point: Traditionally, food-manufacturing companies’ salespeople follow competitors’ delivery trucks and read restaurant menus to gather business intelligence. Co-founder Trevor Shimizu told The Logic that Brizo’s AI- and machine learning-powered platform can provide ingredient information for over a billion menu items on a digital dashboard. The startup also captures information from sources like review sites, business registries and social media pages to deliver intelligence on 1.3 million food-industry firms. Companies use the information to price products competitively and stay abreast of emerging trends. “The ability to aggregate it all into one place is really the value that we provide to our clients, so they can be data-driven,” he said.