The Silicon Valley venture capital firm said in a statement that it was impressed by the execution and “privacy-friendly” marketing platform made by St. John’s-based Metricsflow. CEO Isaac Adejuwon would not disclose the funding amount, but said it was “way more” than the US$320,000 listed by PitchBook. (The Logic)

Talking point: Metricsflow plans to use the investment to strengthen its cookieless analytics platform. Adejuwon is an alumnus of the Genesis incubator at Memorial University, which also spawned Verafin, the fraud-detection company that posted the biggest venture funding round in Canadian history before Nasdaq acquired it last year. Adejuwon, who came to Newfoundland and Labrador from Nigeria through the federal Start-Up Visa Program, told The Logic that Verafin is another proofpoint that Atlantic Canada has the ecosystem to support global tech companies. Metricsflow’s raise comes as Google announced it will delay phasing out third-party cookies until 2023.