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Marisa Coulton

Marisa Coulton is a business and international affairs reporter based in Toronto. Her writing has appeared in the Financial Post, Toronto Star, Maclean’s, The Economist and Foreign Policy.

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Articles by Marisa Coulton

Deciem’s quest to keep The Ordinary from becoming normal

https://thelogic.co/news/the-big-read/estee-lauder-deciem-ordinary-acquisition/

By Marisa Coulton | Jul 2, 2024

The Toronto-based company made its name disrupting the beauty industry. Can its new owners at Estée Lauder tolerate a rebel?

Rows of eyedropper bottles with plain, pharmaceutical-style labeling sit evenly spaced on shelves, before a white-painted brick wall.

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Marisa Coulton

Deciem’s quest to keep The Ordinary from becoming normal

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Marisa Coulton

Deciem’s quest to keep The Ordinary from becoming normal