The Toronto rapper is betting on the startup alongside Silicon Valley investors—among them Strauss Zelnick, founder of video game company Take-Two Interactive; and Marissa Mayer, former president and CEO of Yahoo—in a US$3-million funding round. (TechCrunch)
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The Toronto rapper is betting on the startup alongside Silicon Valley investors—among them Strauss Zelnick, founder of video game company Take-Two Interactive; and Marissa Mayer, former president and CEO of Yahoo—in a US$3-million funding round. (TechCrunch)
Talking point: Esports companies have scored significant investments from key players in the “real” sports world, validating live-streamed video games’ potential as a form of entertainment. The NBA has been particularly welcoming to esports, which might explain how Toronto Raptors superfan Drake got interested. Chris Bosh, former Raptor, signed on to professional esports organization Gen.G as a player management adviser in October 2018. Michael Jordan and Steph Curry have both invested in esports holding companies, alongside the owners of professional sports teams like the Golden State Warriors, Washington Capitals and Tampa Bay Lightning. And, Mark Cuban, the Dallas Mavericks owner, has said he’d take esports over the NFL as an investor.
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