The co-working company—which recently rebranded from WeWork to The We Company—is getting into the smart-cities business and has hired former Waze and Google executive Di-Ann Eisnor to run it. The company said Eisnor and her team will create projects and engage in partnerships to help address problems caused by globalization, urbanization and climate change. (Quartz)

Talking point: The move is in line with the company’s rebrand in January, with its new mission meant to “elevate the world’s consciousness.” Meanwhile, the new initiative serves to benefit the company in the continued collection of valuable data—WeWork already collects detailed information on the businesses that use their services, monitoring their conference rooms temperature, the level of sound and how noise travels through the offices and how many people are using the spaces. How the company manages its data will be key: Sidewalk Labs, which wants to build a smart-city development in Toronto, has faced criticism around how it will monetize the data it collects while ensuring citizens’ privacy. The We Company will likely face similar concerns as it moves into the smart-cities space.