Tobi Lütke and 37signals CTO David Heinemeier Hansson (DHH) are two of the four drivers of a Shopify-branded sports car competing in the day-long Rolex 24 at Daytona race, which flags off on Saturday afternoon in Florida. (The Logic)

Talking point: The tech executives will trade shifts behind the wheel with professional drivers Charles Milesi and Mathias Beche, both two-time European Le Mans Series champions. In qualifying at Daytona, the squad—an offshoot of French team TDS Racing—placed fifth in its class and 16th overall. Lütke and DHH—who created the Ruby on Rails web framework that’s core to Shopify, and who sits on its board—placed fifth in the event last year with different co-drivers in a different team’s car that was also covered with the commerce company’s decals. “Endurance racing is unlike anything else I do,” Lütke said on a podcast last year, though he likened a race team to a small business. He’s not the only tech CEO to have taken up high-adrenaline sports as a hobby—contemporary Mark Zuckerberg took up mixed martial arts post-pandemic.