Three co-founders of Adauris will join the San Francisco-based firm to lead the development of its inbound marketing tools. The companies did not disclose deal terms. (The Logic)
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Three co-founders of Adauris will join the San Francisco-based firm to lead the development of its inbound marketing tools. The companies did not disclose deal terms. (The Logic)
Talking point: Adauris developed AI tools to produce audio readouts of articles, as well as to identify which site visitors are most likely to become buyers. Listening is “a really meaningful, intense signal,” said former Adauris CEO Logan Underwood. Landbase will integrate the technology into its AI sales and marketing platform. Powered by a model trained on data from successful campaigns, it can identify potential customers, generate content and send messages. Landbase bought Toronto startup LavaReach in February, and now has over 20 of its 50 staff in the city, said CEO Daniel Saks, a Canadian who previously co-founded AppDirect. Toronto has “a lot of people who understand growth and go-to-market engineering,” he said, citing the presence of alumni from firms like Salesforce, Clearco and Ada.
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