The report, released Wednesday, was commissioned by YouTube’s parent company Google and written by researchers from Ryerson University’s Faculty of Communication and Design. Of YouTube’s more-than 160,000 Canadian creators, 40,000 have a large enough audience to monetize their channels. The platform is also estimated to have created almost 28,000 full-time-equivalent jobs. Most Canadian creators, however, work part-time. (The Logic)
Skip to content
The report, released Wednesday, was commissioned by YouTube’s parent company Google and written by researchers from Ryerson University’s Faculty of Communication and Design. Of YouTube’s more-than 160,000 Canadian creators, 40,000 have a large enough audience to monetize their channels. The platform is also estimated to have created almost 28,000 full-time-equivalent jobs. Most Canadian creators, however, work part-time. (The Logic)
Talking point: The report positions YouTube as a non-traditional way for Canadian creators to launch entrepreneurial careers. The platform has significant audience numbers, with two billion monthly logged-in users, of which 24 million are Canadian. And, currently, more than 230 Canadian YouTube channels each have over one million subscribers. But the majority of Canadian content creators do not see their channels as full-time jobs yet, based on both hours worked and income earned.
Loading...
Thanks for sharing!
You have shared 5 articles this month and reached the maximum amount of shares available.
CloseThis account has reached its share limit.
If you would like to purchase a sharing license please contact The Logic support at [email protected].
CloseGift the full article!
You have gifted 0 article(s) this month and have 5 remaining.
Recipients will be able to read the full text of the article after submitting their email address. They will not have access to other articles or subscriber benefits.
Most Popular This Week
In-depth, agenda-setting reporting
Great journalism delivered straight to your inbox.
News
Canadian businesses were bracing for a wave of retirees. Then along came AI
Briefing
Canadian firm in controversial Greenland oil project won’t deploy rig without approval
AbCellera plans to raise US$200M in equity sale
Apotex stock loses steam after first earnings report
Best business newsletter in Canada
Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.
Exclusive events
See the bigger picture with reporters and industry experts in subscriber-exclusive events.
Membership in The Logic Council
Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.
