The automaker is adding as much as US$2,000 to its Mustang Mach-E electric SUV, Maverick pickup and Bronco Sport models, according to a memo sent to dealerships viewed by Reuters. Ford told Reuters that the company is not passing the full cost of tariffs onto customers. (Reuters)
Talking point: U.S. consumers could start seeing the impacts of tariffs on car prices as soon as June. On the plus side, Ford said it won’t affect Canadian car buyers. The company’s chief operating officer Kumar Galhotra said on an earnings call this week that vehicles shipped to Canada from Mexico are not subject to any of the U.S. tariffs, because they are now being transported by carriers that buy bonds to guarantee payment of customs duties, letting them pass through checkpoints without paying at the U.S. border. Still, Ford expects to pay about US$2.5 billion in tariff costs this year, with analysts expecting that levies could add US$2,000 to US$12,000 to vehicle prices across the industry.