Briefing

Elections Canada is launching a social-media influencer campaign to increase the youth vote

The federal agency is spending $650,000 on the campaign, which will launch this month, aiming to target younger demographics with below-average voter participation rates. Thirteen social-media influencers have been selected. Though they haven’t yet been publicly identified, they include Olympians, television personalities, singers and YouTubers. They all signed agreements promising to remain politically neutral up until a year after the campaign. (Globe and Mail)

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