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    Trusted tech and business reporting.

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    Caroline Mercer

    Audience Engagement Editor

    Caroline Mercer was an audience engagement editor, writer and researcher at The Logic. She has written for CMAJ News and Yale Medicine Magazine, and worked at Gale, a digital marketing firm, where she was a copywriter for clients including BMW and SodaStream. She holds a Master of Journalism from Carleton University. 

    [email protected] https://twitter.com/caromercer

    Articles by Caroline Mercer

    The Logic’s subscribers are divided on whether the Liberals’ throne speech promised enough support for SMEs and innovative firms

    https://thelogic.co/intelligence/subscriber-survey/the-logics-subscribers-are-divided-on-whether-the-liberals-throne-speech-promised-enough-support-for-smes-and-innovative-firms/

    By Caroline Mercer   |   Oct 2, 2020

    Many subscribers pleased by the speech are waiting for the details before they fully endorse it

    Subscribers divided over business outlook after CEWS, survey finds

    https://thelogic.co/intelligence/subscriber-survey/subscribers-divided-over-business-outlook-after-cews-survey-finds/

    By Caroline Mercer   |   Sep 4, 2020

    The Logic’s subscribers are cutting discretionary spending and administrative costs as the end of the federal wage subsidy looms

    How The Logic’s subscribers think the COVID-19 pandemic has affected major companies’ long-term prospects

    https://thelogic.co/intelligence/how-the-logics-subscribers-think-the-covid-19-pandemic-has-affected-major-companies-long-term-prospects/

    By Caroline Mercer   |   Aug 12, 2020

    Shopify and Big Tech are seen favourably, while Facebook’s rating has plummeted

    Shopify CEO Tobi Lütke speaks during a technology conference in New York in October 2019.

    Fewer than seven per cent of The Logic’s subscribers want to go back to the office full time: Survey

    https://thelogic.co/intelligence/subscriber-survey/fewer-than-seven-per-cent-of-the-logics-subscribers-want-to-go-back-to-the-office-full-time-survey/

    By Caroline Mercer   |   Aug 6, 2020

    Most subscribers are keen to keep working from home with the option to go into the office for collaborative work

    COVID-19 roundup: Ontario delays its virus exposure-notification app launch

    https://thelogic.co/news/covid-19-roundup-ontario-delays-its-virus-exposure-notification-app-launch/

    By Fatima Syed, Catherine McIntyre, Martin Patriquin, Caroline Mercer and Murad Hemmadi   |   Jul 2, 2020

    The app, which uses a Bluetooth-based, decentralized system developed by Google and Apple, is a collaborative effort between the Canadian Digital Service and the Ontario Digital Service, with input from Shopify and BlackBerry

    The new exposure notification app, backed by the federal and Ontario governments.

    Most Logic subscribers have applied for government COVID-19 relief, survey finds

    https://thelogic.co/intelligence/subscriber-survey/most-logic-subscribers-have-applied-for-government-covid-19-relief-survey-finds/

    By Caroline Mercer   |   Jul 2, 2020

    The Canada Emergency Wage Subsidy has seen the greatest uptake among subscribers, with almost half of all respondents saying they’ve applied

    Finance Minister Bill Morneau speaks at a press conference on the federal government’s economic response to COVID-19 in Ottawa in March 2020.

    COVID-19 roundup: ‘We’re working closely with Apple and Google’

    https://thelogic.co/news/covid-19-roundup-were-working-closely-with-apple-and-google/

    By Fatima Syed, Catherine McIntyre, Zane Schwartz, Murad Hemmadi and Caroline Mercer   |   May 22, 2020

    “We are working with a number of different partners on potential apps for contact tracing,” Trudeau said Friday, adding that the government is waiting for a June update from Apple and Google, after which the government “will be able to recommend strongly to Canadians a particular app that will help us manage the spread of COVID-19.”

    Reopening the economy too soon will be worse than the alternative, The Logic’s subscribers say

    https://thelogic.co/intelligence/subscriber-survey/reopening-the-economy-too-soon-will-be-worse-than-the-alternative-the-logics-subscribers-say/

    By Caroline Mercer   |   May 22, 2020

    Subscribers also said their companies have given up real estate or cancelled office leases amid COVID-19

    Trace me on my cellphone: The different ways governments are using phones to fight COVID-19

    https://thelogic.co/news/special-report/trace-me-on-my-cellphone-the-different-ways-governments-are-using-phones-to-fight-covid-19/

    By Murad Hemmadi and Caroline Mercer   |   Apr 14, 2020

    Effectiveness and privacy concerns remain about device-based tracking

    Olaf von Löwis, the designated District Administrator of Miesach, Germany visits a local disaster control command group in April 2020.

    COVID-19 roundup: Mask protectioni3M

    https://thelogic.co/news/covid-19-roundup-mask-protectioni3m/

    By Fatima Syed, Catherine McIntyre, Murad Hemmadi, Zane Schwartz and Caroline Mercer   |   Apr 3, 2020

    U.S. President Donald Trump has asked 3M, which makes N95 masks, to stop exporting the protective gear to Canada and Latin America

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