The tech giant will instead develop programs that are inclusive for the whole family—just not child-exclusive—as well as mature animated content targeting young adults. The shift comes after the departure of Tara Sorensen, its head of kids programming, in 2017; her successor, Melissa Wolfe, has since changed her title to head of animation and family programming. (Los Angeles Times)

Talking point: Despite competitors Netflix, Apple and forthcoming Disney Plus all investing heavily into children’s content, Amazon has been questioning the value of doing so. According to The L.A. Times’ sources, for Amazon specifically, trying to create titles similar to Game of Thrones would be more effective at driving subscription than investing in content for children. Many parents already have Amazon Prime subscriptions for quick shipping on child-care items like diapers; that gives Amazon leeway to focus less on kids’ content to get those subscriptions. And, streaming services are all bracing for the November release of Disney Plus, which will have exclusive, mainly children’s content, as well as that of its subsidiaries, like Marvel and Star Wars. In Amazon’s case, it appears to be leaving the space almost entirely.