The automaker’s Louisville, Ky. plant could make electric vehicles priced at US$30,000 thanks to a new manufacturing technique that requires 20 per cent fewer parts and cuts production times by 15 per cent compared to a “typical” vehicle. It aims to launch the new truck in 2027. (The Logic)
Talking point: The change corrects the manufacturing blunders that contributed to a $2 billion profit hit in late 2022, when vehicles like the Mach-E hit the road with expensive extra wiring. New competitors have since emerged, like Jeff Bezos-backed Slate Auto, which designed a US$27,500 EV pickup. Ford wants the new factory to transform its business like the iconic Model T. It described the investment as “betting on America” as automakers reel from the White House’s tariffs. Ford’s Oakville, Ont. factory was intended to manufacture several EV models, starting this year. But last April, Ford delayed those plans to 2027, citing low EV demand.