The Toronto-based commerce platform said it will use the money from the round, led by Framework Venture Partners, to double its staff over the next 18 months and explore new product verticals. It also plans to add retail partners from new categories. (The Logic)
Talking point: Founded in 2016, Bonsai works with retailers and merchants to sell goods at the point of discovery online as an alternative to affiliate links. Customers can purchase products without leaving the page on which they found them. Bonsai works with more than 350 retailers and brands, and features their products in publications including BuzzFeed and Vox Media Group.