article-aa

A high-school-aged youth has been diagnosed with “severe respiratory illness,” and was on life support, but is now recovering, said Dr. Christopher Mackie, CEO of the health unit, in a press conference Wednesday. Mackie declined to specify the brand of the vape used and whether it contained cannabis. Seven deaths have been reported in the U.S., in cases mainly involving black-market vapes that contained THC, the psychoactive ingredient in cannabis. (The Logic, Gizmodo)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: Health Canada issued a vaping warning two weeks ago amid reports of the U.S. cases, advising users to monitor themselves for symptoms of pulmonary illness, like coughing and shortness of breath. Canada legalized vaping in May 2018, and the usage of e-cigarettes among teens has risen by 74 per cent since then, according to a University of Waterloo study. Health Canada is currently considering new restrictions on advertising to curb youth vaping, including on social media and at checkout in stores. It’s also considering adding more flavours to its banned list, which currently includes confectionary, dessert, cannabis, soft drink and energy drink flavours. In the U.S., President Donald Trump has stepped into the regulatory process, ordering the Food and Drug Administration to ban all flavoured e-cigarettes.

article-aa

In a Monday letter to Juul, the U.S. Food and Drug Administration (FDA) said companies need to “demonstrate with scientific evidence” that their products are lower-risk or less harmful than regular tobacco products, and receive its approval, before marketing them as such. The FDA cited evidence from a July congressional hearing that a Juul representative told students the company’s products were “much safer than cigarettes,” and that the agency would soon announce that they were “99 per cent safer.” Juul has 15 business days to respond to the FDA’s letter. Lisa Hutniak, director of communications for Juul in Canada, said the company has not promoted its products by comparing the health effects to those of other tobacco products. Companies require Health Canada’s approval to do so under the Tobacco and Vaping Act. (The Logic)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: In Canada, Juul has backed some government proposals for stronger promotion restrictions, while opposing others. It supports Health Canada’s plan to ban vaping ads on social media, but said a rule against displaying them at check-out in stores would prevent the company from offering adult smokers an alternative to cigarettes. Juul has quoted Health Canada as saying, “Vaping is less harmful than smoking” in many of its Canadian press releases. That statement is drawn from an information page about vaping on the department’s website. The company has also cited a review by Public Health England that e-cigarettes are significantly less harmful than tobacco. Hutniak said the company does not believe the legislation’s promotion provisions apply to those statements. “Health Canada has taken a clear position on vaping products being less harmful than cigarettes,” she said. “We believe it’s important for adult smokers to be made aware of Health Canada’s public position on vaping.” Health Canada did not respond to a request for comment. Juul has engaged with policymakers in both the U.S. and Canada on vaping rules. As The Logic reported in August, Juul has registered 19 lobbyists across the federal and provincial governments as officials consider new restrictions on advertising and labelling, and bans on flavoured products.

article-aa

The U.S. Federal Trade Commission is looking into whether the firm, which controls about three-fourths of the U.S. e-cigarette market, has employed deceptive marketing tactics, including targeting minors and using influencers. The regulator is also deciding whether to seek monetary damages. Juul maintains its campaigns target adults exclusively, and that its short-lived influencer program only used influencers over the age of 30. (Wall Street Journal)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: The probe comes amid skyrocketing use of e-cigarettes among youth—a study showed a 78 per cent vaping increase in U.S. high-school students between 2017 and 2018; a Canadian study showed a 74 per cent surge for the same period in 16- to 19-year-olds. Regulators in both countries are trying to determine why the products are so appealing to minors; Juul has repeatedly stated that it doesn’t market to youth, and considers the underage use of its products unacceptable. Earlier this week, in an effort to curb sales to minors, Juul started offering US$100 million in incentives to retailers who install a new electronic age-verification system. Flavoured e-cigarettes have been a particular point of focus for regulators; the U.S. Food and Drug Administration (FDA) tightened restrictions on flavoured vape products in March. It’s also recently proposed moving the deadline up one year to 2021 for manufacturers to apply for market approval; they currently operate without FDA oversight. Meanwhile, Juul has launched a major lobbying push within Canada as Health Canada and a number of provincial regulators consider new regulations for the industry. My colleague Murad reported that Juul has deployed 19 lobbyists in the past year, and has lobbied the federal government at least 16 times since August 2018.

article-aa

The e-cigarette company’s goal is to explain to Quebec officials how Bill 2, which prohibits anyone under 21 from purchasing cannabis, could affect vaping in the province. Juul’s participation in the debate comes as Ottawa consults on a draft regulation that, as of October 2019, would allow the production and sale of cannabis e-cigarettes, also known as “vape pens.” (La Presse)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: Juul is not interested in getting into the cannabis industry nor does it oppose having the legal age for cannabis be 21, John Perenack, a principal at StrategyCorp, the advisory firm lobbying for Juul in Quebec, told The Logic. In an emailed statement, Juul said, “Our engagement around Bill 2 is in relation to our efforts to collaborate with government on ensuring that age-restricted products are kept out of the hands of young people.” Though Juul hasn’t yet met with any government representatives, consultations around the bill begin today. The company owns 70 per cent of the e-cigarette market in the U.S. and is already an active lobbyist in Ottawa. It’s being investigated in the U.S. for its allegedly aggressive marketing tactics on young people; the company said its lobbying in Quebec is only to make sure age-restricted products aren’t made available to the youth.

Correction: The previous headline stated that Juul is lobbying against having the legal age for cannabis be 21. This is incorrect and the piece has been updated. 

article-aa

Tobacco company Altria is getting close to taking a 35 per cent stake, which would value Juul at US$35 billion, making the electronic cigarette company one of the most valuable private companies in the United States. (Wall Street Journal)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: Juul’s valuation would make the three-year old company worth US$4 billion more than Airbnb and three times more than Pinterest. The company has about 1,500 employees and US$2 billion in annual revenue. Some of that revenue comes from Juul’s popularity with children, who report enjoying the different flavours offered by the company and the ability to surreptitiously smoke in school (although administrators are trying to crack down). Last month, the U.S. Food and Drug Administration decided not to ban the sale of flavoured e-cigarettes, which would have been a blow to Juul.