The Mach E is Ford’s first long-range electric vehicle, which it plans to have on the market sometime next year. It’s the product of a US$11.5-billion investment in electric-car development announced in 2018. (The New York Times)
Talking point: Most zero-emissions vehicles have been smaller, like the Tesla Model 3, which captured close to 70 per cent of the U.S. electric-vehicle market in the company’s second quarter this year. While electric cars are becoming more popular, so are SUVs and pickup trucks, and booming sales of large vehicles have offset the emissions reductions from the former. Ford is just the latest manufacturer to try and capitalize on both market trends in one product. General Motors is working on an electric Cadillac SUV, and Tesla is expected to unveil its electric pickup this week. Ford chairman William Clay Ford, Jr. acknowledged it won’t be easy to convert drivers of gas-guzzling vehicles to more expensive electric cars at a time when fuel is cheap: “We’ve pushed all our chips to the middle of the table,” he told The New York Times.