CALGARY — Vincent Ircandia gestures at a TV screen on the wall of his Calgary office, where a dashboard displays reams of data gathered by StellarAlgo, the sports-fan engagement platform he co-founded.
On the screen is data the company prepared for the Portland Trail Blazers of the National Basketball Association. A series of charts displays information about things like fans’ purchase histories and their engagement with emails from the team. Below them, a map details which cities present opportunities for Portland to attract new fans or sell advertising and merchandise. Despite being located in Oregon, the team appears to have significant opportunity to expand its brand down in California, according to the data: Los Angeles, San Diego and Oakland are ripe with would-be Blazer fans.