Source: Facebook
Digital Media

Diply feels viral chill: Facebook’s algorithm change leads to plummeting traffic and layoffs

Diply has been one of the great success stories of Canada’s startup boom, winning innovation awards, drawing international fanfare and tens of millions of readers for its punchy listicles, articles and videos on lifestyle issues, humour and online culture.

However, since Facebook changed its branded content policies and moved to restrict the amount of content from publishers in users’ News Feeds in January, Diply’s web traffic has tumbled, and its ability to draw viral clicks from Facebook has fallen dramatically.

As a result, Diply’s position as a leader in the viral content business may be in question, according to former employees.

    Join now to start reading premium, award-winning journalism.

    By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

    In-depth, agenda-setting reporting

    Great journalism delivered straight to your inbox.

    Briefing

    Court orders crypto hedge fund Three Arrows Capital to liquidate

    Quebec plans $325M provincial data cloud

    U.S. FCC commissioner calls for Apple, Google to drop TikTok from app stores

    Best business newsletter in Canada

    Get up to speed in minutes with insights and analysis on the most important stories of the day, every weekday.

    Exclusive events

    See the bigger picture with reporters and industry experts in subscriber-exclusive events.

    Membership in The Logic Council

    Membership provides access to our popular Slack channel, participation in subscriber surveys and invitations to exclusive events with our journalists and special guests.

    Canada's most influential executives and policymakers are reading The Logic

    • CPP Investments
    • Sun Life Financial
    • C100
    • Amazon
    • Telus
    • Mastercard
    • bdc
    • Shopify
    • Rogers
    • RBC
    • General Motors
    • MaRS
    • Government of Canada
    • Uber
    • Loblaw Companies Limited