Briefing

Tech companies see health data as a huge opportunity, but people don’t trust them

article-aa

A survey of over 4,000 respondents found that only 11 per cent of people are willing to share their health data with a tech company, preferring instead to give their information to their doctor, pharmaceutical companies, health insurers and the government. The survey—conducted by Rock Health, which does research for and invests in health tech companies—found that Google and Amazon were the most trusted tech companies respectively, with Facebook and IBM ranked second last and last. Apple, which frequently emphasizes its commitment to privacy, landed in the middle of the pack. (CNBC)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: Amazon and Apple are opening health clinics, Google is conducting health research and Facebook is forging data-sharing agreements with major hospitals. Wading into health care while being scrutinized over privacy may prove more challenging than it would have been pre-techlash. At a tech health conference this week, Anne Wojcicki, CEO of DNA-testing company 23andMe, blamed the Facebook “effect” in part for her company missing its sales projections.