Briefing

TD bests U.S. rivals to take top spot in American national banking satisfaction study

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A survey of responses from 8,337 retail banking customers over August and September by J.D. Power found America’s favourite bank is Canada’s second-largest lender. (Bloomberg)

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Talking point: For over a decade, TD has touted itself as “America’s most convenient bank.” It services over nine million customers through 1,250 locations in the United States, offering its U.S. customers digital banking “while excelling at branch service and online banking satisfaction,” J.D. Power said in a statement. Those qualities saw it beat out American competitors like JPMorgan, Capital One, Wells Fargo and Bank of America for the first time since the survey was launched in 2017. TD didn’t make it in the top 10 banks in the study’s previous years. Last month, it was designated a globally systemically important bank.