Briefing

Reliance to launch new e-commerce platform

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The Indian conglomerate—run by billionaire scion Mukesh Ambani—is launching an online shopping platform. The platform will connect to the company’s brick-and-mortar retail locations, but also sell products from small shopkeepers, starting with 1.2 million businesses in the state of Gujarat. (Livemint)

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Talking point: Indian e-commerce is currently a three-way fight between Amazon, Walmart-owned Flipkart and Alibaba-backed Paytm Mall. But Reliance is likely to gain market share quickly. Reliance Jio, the group’s telecom arm, has collected massive amounts of data on Indians’ online habits from 280 million wireless subscribers. And, as The Logic highlighted in a briefing last month, India has imposed new e-commerce rules that will hurt the foreign giants in response to the same small shopkeepers Reliance is courting by putting them on its platform.