The streaming giant aired live soccer games in the U.K. for the first time this week, and while it did not disclose an exact number, it claimed the broadcasts led to the most signups the company has seen in the country since it launched its Prime subscription service there in 2007. (The Guardian)
Talking point: This was Amazon’s attempt at luring new customers with exclusive sports content packaged as part of its Prime membership. The company said it was “thrilled and humbled” by this week’s response, which it said resulted in more new Prime members than any previous Black Friday or Prime Day promotion. Millions of viewers watched the 10 matches through Prime Video on Tuesday and Wednesday nights, making it “one of the biggest-ever streaming events in the U.K.” A particularly popular feature of the livestream was the option to turn off commentary and only listen to the stadium atmosphere. Broadcasters have paid a combined £9.2 billion for Premier League rights over the next three seasons. Amazon has reportedly spent £90 million on a three-year package of rights that includes 20 games per year until 2021. Its next foray with Premier League streaming is a nine-game program on Boxing Day.