Briefing

North ceases sale of flagship smart glasses to concentrate on ‘Focals 2.0’

article-aa

The Kitchener-Waterloo-based maker of “the world’s first pair of stylish prescription smart glasses” said it will release new thinner and smarter wares in 2020. (TechCrunch)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: Once a darling of the tech sector, seeded with almost $160 million in investment, North has been besieged by middling reviews and reports of slow sales. The company, which halved the cost of the Focals shortly after launch, received a $24 million job-creation loan from the federal government in November 2018—months before it laid off workers at its Waterloo headquarters. (The loan was suspended as a result.) Pulling the glasses will deprive the company’s stores in New York City and Toronto of merchandise and a revenue stream until the release of the next iteration.