Many British smokers won’t vape over ‘false fears’ about the technology: Report


After a rash of vaping-related illnesses and deaths in the U.S. and beyond, scientists at King’s College London have found that vaping adoption has stopped growing—with an increasing number of smokers believing the practice is more harmful than smoking. This contention is out of line with research showing the use of regulated nicotine vaping products is far less harmful than smoking cigarettes. (The Logic)

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Talking point: The vaping industry hasn’t fared well as of late. The valuation of Juul Labs, the industry leader, is collapsing under a mountain of lawsuits and regulation over health risks associated with vaping. It has pulled flavoured vaping products from some markets in an attempt to get ahead of changing public opinion. Yet this report, commissioned by Public Health England, suggests the worries about vaping are overblown when compared to smoking, from which about 78,000 British people die every year. It further delineates the difference in opinion between U.K. and North American medical experts on the subject.