Briefing

Juul halts online sales of most flavoured e-cigarettes in the U.S.

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The company has stopped selling dessert- and fruit-flavoured vaping pods, pending a review from the U.S. Food and Drug Administration (FDA). The company will keep selling mint, menthol and tobacco flavours. (Bloomberg)

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Talking point: The move partially preempts the FDA’s plan to ban all flavoured vaping liquids—regulations on which Juul promised not to lobby the Trump administration in September. Juul has previously made changes to its practices in advance of new rules. In November 2018, it pulled most flavoured pods from brick-and-mortar stores in the U.S. amid reports that the FDA was set to announce a similar requirement. In Canada, Nova Scotia and British Columbia are considering provincial bans on flavoured products. The federal Vaping Products Act, the country’s first vaping law, already prohibits the promotion of pods flavoured like desserts, candy, soft drinks or energy drinks. Lisa Hutniak, director of communications for Juul in Canada, said the company follows local regulations wherever it operates, and “believes flavoured products can play an important role in helping adult smokers move away from combustible cigarettes.”