As part of the US$400-million deal, the New York-based GIF-making platform will retain its own branding and will be integrated into Facebook’s Instagram platform. Meanwhile, the Competition Commission of India is looking into allegations that Facebook-owned WhatsApp is abusing its ubiquity by pushing its own payment system. (Axios, Reuters)
Talking point: In acquiring Giphy—home to air-kissing Keanu, among millions of other sweet distractions—Facebook continues its pattern of growth by absorbing popular platforms. By drawing India’s ire, Facebook shows the pratfalls of this strategy; the company has faced antitrust allegations before.