Briefing

Canadian companies join Facebook ad boycott

article-aa

Lululemon, MEC and Arc’teryx are pulling their ads from Facebook in July in protest of the company’s inaction regarding hateful content on its platform. (CTV News)

Read this article for free

By entering your e-mail you consent to receiving commercial electronic messages from The Logic Inc. containing news, updates, offers or promotions about The Logic Inc.’s products and services. You can withdraw your consent at anytime. Please refer to our privacy policy or contact us for more details.

Already a subscriber?

Talking point: The advertising boycott—in which the likes of Microsoft, Ford, Unilever, Coca-Cola and Honda are participating—follows repeated calls from civil rights groups and Facebook staff to remove or label a May post by President Donald Trump, which critics say encouraged violence against Black rights protesters. Facebook CEO Mark Zuckerberg has defended his decision to keep the post up, insisting it doesn’t violate the platform’s policies. New reporting from The Washington Post, however, reveals longstanding tension between Zuckerberg and Trump, which the Facebook CEO has tried easing in part by amending the firm’s policies to make them harder for the president—and other political leaders—to violate, according to The Post’s sources. On Friday, Facebook said it would add more context to problematic posts related to politics and elections. The move hasn’t convinced companies not to boycott the platform.